Thinking Intentionally about Your Academic Brand

Wednesday, April 14th, 2021 | 3:30 p.m. - 5:00 p.m.

Event Type: Webinar
Melva Robertson, DSL
Director of Communications, Laney Graduate School at Emory University

This webinar will be facilitated by Dr. Melva Robertson, Director of Communications for the Laney Graduate School at Emory University and scholar of leadership development and communications. She will provide participants with an overview of the importance of developing a professional brand in an academic context, and research-based practices for doing so effectively. We will then work to identify key elements of our individual academic brands and concrete steps we should take to better communicate that brand to key stakeholders (e.g. students, colleagues, campus leaders, external reviewers, and/or donors, to name a few).

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